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Selected essays on consumer behavior and construct measurement in market-based management
Selected essays on consumer behavior and construct measurement in market-based management
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Baringhorst, Sandra Barbara
2024
English
Universitätsbibliothek der Ludwig-Maximilians-Universität München
Baringhorst, Sandra Barbara (2024): Selected essays on consumer behavior and construct measurement in market-based management. Dissertation, LMU München: Faculty of Business Administration
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