| Mengel, Ingo (2016): Dienstleistungsmarketing von Kleintierpraxen an den Beispielen der kommunikationspolitischen Instrumente Werbung, Social Media-Kommunikation, Öffentlichkeitsarbeit und Sponsoring vor dem Hintergrund veränderter Rahmenbedingungen. Dissertation, LMU München: Faculty of Veterinary Medicine |
Preview |
PDF
Mengel_Ingo.pdf 16MB |
DOI: 10.5282/edoc.19838
| Item Type: | Theses (Dissertation, LMU Munich) |
|---|---|
| Keywords: | tierärztliches Praxismarketing, Marketing, Kleintierpraxis, Kommunikationspolitik, Werbung, Social Media, PR, Sponsoring |
| Subjects: | 500 Natural sciences and mathematics 500 Natural sciences and mathematics > 590 Zoological sciences |
| Faculties: | Faculty of Veterinary Medicine |
| Language: | German |
| Date of oral examination: | 16. July 2016 |
| 1. Referee: | Gerhards, Hartmut |
| MD5 Checksum of the PDF-file: | df50c8fce63d5780c5411e956088a929 |
| Signature of the printed copy: | 0001/UMC 24092 |
| ID Code: | 19838 |
| Deposited On: | 16. Sep 2016 06:30 |
| Last Modified: | 23. Oct 2020 20:15 |
Repository Staff Only: item control page
