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Gender- and Age-Dependent Brand Perception. Evaluation of Cortical Activation Patterns with Functional Magnetic Resonance Imaging
Gender- and Age-Dependent Brand Perception. Evaluation of Cortical Activation Patterns with Functional Magnetic Resonance Imaging
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Sztrokay, Aniko
2010
Englisch
Universitätsbibliothek der Ludwig-Maximilians-Universität München
Sztrokay, Aniko (2010): Gender- and Age-Dependent Brand Perception: Evaluation of Cortical Activation Patterns with Functional Magnetic Resonance Imaging. Dissertation, LMU München: Medizinische Fakultät
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